Senior Marketing Specialist

We’re looking for an experienced Senior Marketing Specialist to lead key marketing initiatives that support Symmetry’s investment capabilities, propositions and business development priorities.

Working closely with the Head of Marketing and stakeholders across and outside of the business, you’ll lead significant initiatives from planning through to delivery, using strong marketing and commercial judgement to navigate complex requirements and turn them into effective campaigns, content and client-facing activity.

NQF Level 9 – Masters

Marketing Planning & Execution

Translate marketing strategy into actionable plans and campaigns with measurable metrics and outcomes.

Execute marketing initiatives across digital, content, events, product, and client engagement activities in support of the business plan and strategy

Track campaign performance and provide reporting and recommendations for optimisation.

Campaign Delivery & Go-to-Market Support

Lead the end-to-end delivery of integrated marketing campaigns across multiple channels, ensuring alignment to business, brand and commercial objectives.

Drive go-to-market planning and execution for key products, propositions, services and strategic business initiatives.

Work with internal stakeholders and external partners to ensure seamless implementation of marketing plans.

Content & Communications

Develop and manage marketing content including presentations, brochures, articles, web content, email communications, social media content, and thought leadership pieces.

Product & Investment Marketing Support

Partner with investment and business development teams to develop compelling, client-relevant narratives and collateral for Symmetry’s capabilities and propositions, translating complex investment thinking into clear, differentiated marketing communications.

Stakeholder & Agency Coordination

Build and maintain strong working relationships with all key stakeholders.

Market & Competitor Monitoring

Monitor competitor activity, industry trends, and market developments.

Share relevant insights with marketing and business stakeholders.

Identify opportunities to improve marketing effectiveness and audience engagement.

These responsibilities offer an overview and a general outline of the role and are not exhaustive.

Qualification, Skills & Experience

7+ years’ progressive marketing experience, ideally within asset management, investments, wealth management or a similarly complex, regulated environment.

Strong track record of leading integrated marketing campaigns and go-to-market activity, translating business and commercial objectives into high-quality marketing execution with measurable outcomes.

Proven experience in technical /product marketing and a good understanding of the investment eco -system

Proven ability to lead complex, cross-functional marketing initiatives from brief through to delivery, managing multiple workstreams, stakeholders, dependencies and competing priorities.

Strong strategic and commercial judgement, with the ability to understand the broader business context and translate it into relevant, effective marketing activity.

Comfortable balancing strategic context with hands-on delivery, and working in a complex, fast-paced environment.

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Adaptive Thinking, Brand Development, Campaign Management, Change Management, Commercial Acumen, Cultural Awareness, Data Compilation, Evaluating Information, Executing Plans, Managerial Accounting, Market Analysis, Media Management, Oral Communications, Professional Presentation, Target Market Segmentation