Content Lead

We are looking for a Content Lead to own the content strategy and delivery for Discovery Invest and Cogence. This role brings together senior writing, editorial judgement, strategic content planning and operational oversight to produce clear, high-quality content across platforms, audiences and formats.

The purpose of the Content Lead role for Discovery Invest and Cogence is to enable and support marketing and PR strategies through content that builds awareness and understanding of Discovery Invest and Cogence in the investment and financial services market.

Relevant tertiary qualification (marketing, communication, journalism, writing or related field)

Extensive professional writing and content development experience

8 to 12 years’ senior experience in content, communications or agency and PR environments, with a strong record of producing work for brand, media and stakeholder channels

Proven track record developing and owning content strategies from brief through to execution at a senior level

Experience working across digital platforms

Experience developing content strategies or content approaches for business units, stakeholders or brands

Experience in, or ability to quickly get up to speed on, regulated or financial services environments is advantageous

Experience in investment and financial writing is preferred or advantageous

The Content Lead reports to the Head of Content for Discovery. This role combines senior writing abilities, strategic planning and operational oversight, with approximately 60% focused on content writing and development and 40% on strategy and planning. The role is responsible for developing educational, branded, and thought leadership content as well as content for media. It also involves translating business and communication objectives into clear content approaches, frameworks and execution plans, and delivering measurable content outcomes.

Writing and developing excellent content across various formats and for different audiences, including developing content in support of PR and earned media strategies

Developing content strategies for Discovery Invest and Cogence based on business objectives, audience needs and platform requirements

Translating business and communication briefs into clear content approaches, narrative frameworks and execution plans

Identifying opportunities for thought leadership and narrative development, and pitching content opportunities and proposals to internal stakeholders

Partnering with the PR and communications team to ensure content amplifies media relations and reputation objectives

Planning and managing daily content operations, priorities and delivery schedules

Project managing larger content initiatives that involve multiple stakeholders, channels or external contributors

Managing and guiding freelance writers and content contributors

Briefing and working with external partners, including designers, agencies and PR specialists, to support campaign, media and leadership content requirements

Ensuring consistency of tone, voice and quality across all outputs

Supporting executive and leadership content initiatives, including briefing materials, speeches, opinion pieces and senior stakeholder narratives