Product Marketing Manager

Ready to turn bold ideas into market moving magic?

iKhokha is on the hunt for a dynamic Product Marketing Manager to bring innovative fintech products to life and drive game-changing growth!

National Senior Certificate (Matric) is required.

A relevant qualification in Marketing or a similar field.

Deal Breakers:

Minimum 4 - 6 years of Marketing Management experience with the following:

Proven experience in product marketing, with a track record of successful product launches.

Strong analytical and data-driven decision-making skills.

Excellent communication and writing skills as well as creative and strategic thinking abilities.

Familiarity with marketing tools and software (e.g., CRM, analytics, SEO tools), especially Hubspot.

Experience working with not only marketing teams but product teams as well (e.g., software developers, product managers, product designers).

Strong project management skills with the ability to handle multiple projects simultaneously.

In addition to the above, the experience in the following technologies, domains and best practices will make you a frontrunner for the role:

A passion for staying up to date with industry trends and technology.

SaaS experience advantageous.

Strategic mindset to understand how product fits into the suite of products.

Analytical to assess post campaign results and draw insights.

Collaboration across various teams (Marketing and product).

Experience in sales enablement and developing sales support materials.

You will play a pivotal role responsible for driving the success of iKhokha’s products by creating and implementing strategic marketing plans.

You will need to combine a deep understanding of each product, target audience, competitor landscape and market trends to maximize product adoption, growth, and profitability.

In addition to the above, you will:

Develop a comprehensive understanding of the product's features, benefits, and unique selling points.

Align product strategies with the company's overall goals.

Develop and execute go-to-market plans for new product launches, distribution, promotion, and sales strategies.

Conduct market research to identify industry trends and customer needs.

Utilize data-driven insights to inform product positioning and marketing strategies as well as keep a close watch on competitors, their products, and their marketing strategies.

Identify opportunities and threats to the product's success.

Define and segment target customer groups for products.

Align and confirm buyer personas to understand their pain points, preferences, and behaviours.

Research segments to understand behaviours and pain points to solve.

Craft compelling product messaging and positioning that resonates with the target audience.

Ensure consistent and effective communication across all marketing channels.

Monitor and analyse the performance of marketing campaigns, using key performance indicators (KPIs) and metrics.

Adjust strategies as needed to achieve desired results.