Performance Marketing Specialist

Take the number. Own every rand between here and it.

Howler powers ticketing, cashless payments and the event app for some of South Africa's biggest live experiences — Ultra South Africa, Comic Con Africa, Black Coffee Weekender, MTN Bushfire. Behind those events sits a marketing machine our organisers run on too: Pulse, campaigns, CRM, the app. The machine is built. We're hiring the person who makes it pay.

We're hiring a Performance Marketing Specialist to own performance marketing end to end — Howler's growth and our clients'. The business sets the destination; you own the spend, the channels and the campaigns that get there — and what you learn on the way redraws the map for everyone.

A senior performance-marketing track record — hitting the ground doing, not learning

Hands-on paid media across Meta, Google, TikTok and X — you build and optimise yourself, not just brief an agency

Real CRM chops on Klaviyo-class platforms — segmentation, flows, deliverability

Numbers-led to a fault: tracking, attribution, and the discipline to let the data overrule the hunch

Sharp written communication — ad copy, campaign messaging and client recommendations in your own words

Comfortable being handed a number and held to it — with clients, across departments, in the open

An active, demonstrated AI-tools practice — for campaign creation, analysis, reporting and workflow. At Howler this is table stakes, not a bonus

Bonus: events, ticketing or event-tech; SaaS or platform growth; training marketing teams; Looker-class BI; the South African media landscape

Turn targets into campaigns. Take a hard growth number and decide what actually hits it: which channels, which audiences, which creative angle, what cadence — for Howler and for client programmes.

Run the paid engine, hands-on. Build and optimise campaigns yourself across Meta, Google Search, TikTok and X. Pixels placed, conversions firing, UTMs disciplined — a campaign doesn't launch until its tracking does. Kill what underperforms; double down on what works.

Own the lifecycle. Segmentation, automation flows and broadcasts on Klaviyo-class platforms, wired to real Pulse and app behaviour — journeys that move people to buy, not newsletters that get archived.

Make clients better at this. Sit with organisers and embed Pulse, campaigns, CRM and the app into how they market — then show them the return: more tickets sold, fuller events, campaigns that beat their last one. Turn what works into playbooks, so the tenth client takes a fraction of the time the first one did.

Market Howler like a client. Our own funnels — the platform, the premium app, new products — run on the same discipline, to the same standard you hold organisers to.

Teach the room. The marketing meeting is where your craft spreads. A year in, the team runs channels you taught them — the capability lives in the team, not in one head.

Prove everything. ROAS, CPA, conversion, flow revenue, adoption — benchmarked over time, reported without spin, and turned into the case for the next campaign.