Marketing Manager

At I&J, part of AVI, we have combined 115 years of excellence with a forward-thinking approach to the fishing industry. As a leader in premium seafood, including Cape Hake and farmed Cape Abalone, we are committed to sustainability, innovation, and empowering local communities. Our latest innovation, Air-Fri’kn Amazing, brings bold flavours and crispy perfection to your air fryer, showcasing our passion for quality and customer-centric excellence.

Minimum 10 years’ FMCG experience, including leadership of a multi-brand portfolio in food, frozen, chilled or consumer goods.

Proven delivery across portfolio and brand strategy, consumer insight, innovation, integrated communications, agency leadership and commercial performance.

Experience presenting strategic recommendations to Executive stakeholders and leading complex cross functional marketing programmes.

A Bachelor’s Degree in Marketing, Commerce, Business Science or similar.

Power BI, Circana, NielsenIQ, IRI or similar syndicated data exposure knowledge - advantageous.

Experience in Brand strategy, consumer insight, innovation, project management or commercial finance would be advantageous.

Strategic brand, portfolio and category leadership

Lead I&J’s portfolio, brand positioning and category strategy, identifying priority categories, growth platforms and portfolio opportunities.

Lead annual brand planning and establish strategic frameworks across Trade Marketing, Sales, Innovation and agency partners.

Consumer insight, marketing ingelligence and growth planning

Lead consumer, category, market and competitor insight using research, data and commercial analysis.

Translate insights into growth opportunities, strategic priorities and evidence-based recommendations for Executive and cross-functional teams.

Innovation and portfolio development

Set the strategic innovation agenda and govern the pipeline from opportunity identification through to business case and launch.

Partner cross functionally to prioritise commercially viable initiatives and lead portfolio review, renovation, rationalisation and value optimisation.

Integrated brand communication, media and agency leadership

Define integrated brand, creative, digital, PR, content and media strategies aligned to brand plans.

Lead agency direction, strategic briefs and Advertising and Promotion (A&P) allocation, ensuring effective delivery within agreed standards, budgets and timelines.